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What do an Old Pauline, a Boston surfer dude, and a goat farmer have in common? If you guessed 鈥減roducing, distributing, and marketing Farmer Willie鈥檚 Alcoholic Ginger Beer,鈥� you鈥檇 be right on the money.

When Max Easton met Nico Enriquez as an undergraduate at Brown University, the two didn鈥檛 exactly seem destined to become business partners. 鈥淗e鈥檚 a shorts, t-shirt and longboard kind of guy, while I鈥檓 more cords and button-down,鈥� Easton admits. Despite their apparent differences, the two quickly bonded over their shared interest in entrepreneurship.

One evening in a dorm room, Enriquez mentioned an idea he鈥檇 gotten from his days playing beach volleyball on Cape Cod. There he鈥檇 met Willie Fenichel, who was a goat farmer by trade but whose real passion was brewing a sensational alcoholic ginger beer. After both Enriquez and Easton concurred that the idea had potential as a craft beverage, Farmer Willie鈥檚 Alcoholic Ginger Beer was born.

With the help of a grant from a Brown startup incubator, Easton and Enriquez set to work making their idea into a reality. 鈥淚t was a motley crew,鈥� Easton explains, 鈥渁 Brit, a guy who looks like he woke up on a beach, and a goat farmer.鈥� Undeterred, the team made it work. Armed with Brown鈥檚 resources, the pair learned how to market, produce, research, and more. For two non-business majors 鈥� Easton studied Political Science while Enriquez was a Neuroscience major 鈥� the structure provided by Brown鈥檚 mentorship program was invaluable.

Even with the support and grant money from Brown, Easton and Enriquez had to put in plenty of sweat equity to get their business off the ground. The duo spent their final summer of college out on Cape Cod chopping ginger, designing cans, and going door-to-door selling their product at farmers鈥� markets and liquor stores all across Massachusetts and Rhode Island. It was a labour of love, but one that seems to be paying dividends, if the glowing reviews and press are any indication.

Today, after completing his degree and now working full-time at Farmer Willie鈥檚, Easton still views the venture as an extension of his education. 鈥淚f Farmer Willie鈥檚 failed tomorrow, it would still be extremely valuable,鈥� he attests. Though that scenario hardly seems likely – Farmer Willie鈥檚 now has four distributors and just signed a contract with a new production facility.

His advice for any young Paulines with similar ambitions? 鈥淒on鈥檛 think of it as a plan to become a billionaire. View it as an education 鈥� it doesn鈥檛 need to be an instant success. You鈥檙e going to be learning so much that there is no downside, especially while in school or in college.鈥�